Measure What Matters

We provide simple solutions to real life multicultural marketing challenges using big-data technologies

Learn about your data

Yes, it’s true
You can reach individual people who are in market, directly on every device they use. Today.

It’s finally here

We’ve been waiting for it, and so have you. The promise of technology letting marketers have a one-to-one relationship with real people is now a reality.

 the old way

No longer do you have to advertise to a broad general audience in hopes that a segment will get your message. It’s wasteful and you can’t know for sure if it worked.

the new paradigm

Start with your audience first. After you've found the individual people you want to reach, send them a message wherever they are wether its online, on their phone, on their social media pages and even on their addressable TVs.

We start with the world's largest consumer databases.

  • Over 800 Million Consumers Worldwide
  • 97% of all Americans
  • 230 Million U.S. adults 18+
  • Over 4000 unique behavioral data models on each individual
  • 20 Trillion data transactions a year

And A Rich Multicultural Dataset

  • Over 60 million multicultural adults
  • 1500+ unique data points on each
  • 4000+ modeled behaviours
  • 48 Socio-economic and demographic lifestyle clusters

The Multicultural Consumer

The Multicultural Consumer is everywhere

  • Makes Up One Third of U.S. Consumers
  • Top 25 DMA's are Majority Minority

Marketers are getting squeezed

  • The Multicultural Market has become more difficult to address
  • One size fits all” messaging strategies are no longer efficient or affective
  • 1-to-1 messaging is even more imperative with a multicultural audience

Channels are expanding rapidly

  • There are large shifts in media consumption
  • TV Networks are seeing declining ratings
  • There is a proliferation of niche channels
  • There is rapid adoption of digital / mobile platforms

DMG Solutions - A Comprehensive Marketing Resource

  • Precise, accurate and reliable metrics
  • Tools to know your data
  • Matching your data with the world’s largest consumer database
  • Develop dynamic and actionable messaging strategies

The Multicultural Consumer is One Third of the U.S. 

Hispanics Over-index On Mobile And Social Use

  • They generate large amounts of data
  • Cellphones have been in their life for a long time, out of necessity

We’ve partnered with the leader in Mobile

4INFO has matched more than 200 million mobile devices to 120 million households, and partnered with Acxiom, with the world’s largest consumer database, to deliver precision targeted advertising at unprecedented scale.

When it comes to precision targeting and measurement at the cash register, no other solution comes close to the level of accuracy and scalable segmentation offered by 4INFO.

AdHaven Bullseye

ready. aim. measure.

AdHaven Bullseye is the most sophisticated mobile solution available today, using actual household purchase data to provide true precision targeting. No other product comes close to the level of accuracy and scalable segmentation achieved by Bullseye.

Reach

  • 120 billion US impressions/month
  • 120+ million households 
  • 1 billion device IDs
  • 7 data partners

 Availability

  • 5000+ Available Segments
  • iOS, Android, Windows, Kindle, Nook and more 
  • Mobile, Web, Mobile App, Online Web
  • Datacenters on both east and west coasts

 Premium sites & apps

and many more.

 Ad networks & Mediators

Full Circle Ecosystem

How Bullseye hits the mark with targeted buyers

Mobile Enables Targeting Along the Path to Purchase

Marketers Not Investing Big in Mobile Are Missing Out. Big Time.

1 Mobile Mindset Study, Lookout, 6/12; 2 comScore Device Essentials, U.S. Monday, Jan 21, 2013; comScore MobiLens and TabLens, U.S., 3 Google Shopper Marketing Agency Council Research, April 2013; 4eMarketer 8/1/13

Reach your customer in real-time, exactly when they’re in the right location for your message.

Target consumers at your store or at your competitors stores with specific advertising

Geofencing – Location-based targeting

HyperLocal Audience Targeting

The Evolution of Digital Targeting

Dozens of Campaigns Tell the Story

A Few of the Brands Leveraging Our Platform

REACH
Who
You Want
Where They Are
When They’re Ready