We’ve been waiting for it, and so have you. The promise of technology letting marketers have a one-to-one relationship with real people is now a reality.
No longer do you have to advertise to a broad general audience in hopes that a segment will get your message. It’s wasteful and you can’t know for sure if it worked.
Start with your audience first. After you've found the individual people you want to reach, send them a message wherever they are wether its online, on their phone, on their social media pages and even on their addressable TVs.
4INFO has matched more than 200 million mobile devices to 120 million households, and partnered with Acxiom, with the world’s largest consumer database, to deliver precision targeted advertising at unprecedented scale.
When it comes to precision targeting and measurement at the cash register, no other solution comes close to the level of accuracy and scalable segmentation offered by 4INFO.
AdHaven Bullseye is the most sophisticated mobile solution available today, using actual household purchase data to provide true precision targeting. No other product comes close to the level of accuracy and scalable segmentation achieved by Bullseye.
and many more.
1 Mobile Mindset Study, Lookout, 6/12; 2 comScore Device Essentials, U.S. Monday, Jan 21, 2013; comScore MobiLens and TabLens, U.S., 3 Google Shopper Marketing Agency Council Research, April 2013; 4eMarketer 8/1/13